I am only giving you the key information about fashion jewelry that the head of the Korean Fashion Jewelry Wholesale Platform tells you. I have only the information that is nowhere to be found.

I've been asking and asking wholesalers for 10 years.
It saves you a lot of time to spend searching for information. Focus your passion on selling only

Just knowing this information will tell you more than any wholesaler's boss.
Knowing this information will reduce your trial and error.

< Table of Contents >
1. Understanding the Wholesale Market of Fashion Jewelry
1-1. Where to start with fashion jewelry wholesale?

1) Web Search

2) Namdaemun Market

3) Dongdaemun Market

4) Dongdaemun / Namdaemun Mobile App

1-2. Buying fashion jewelry "Dongdaemun Vs Namdaemunˮ - Where is better?

1-3. Basic information of Namdaemun Fashion Jewelry Wholesale building

1-4. things to do before you buy at your first time in Namdaemun market or before you do market research!!!

1-5. Don't buy at first time, take a lap around the market.

1-6. Plan your first trip to Namdaemun Accessories Market

1-7. 6 years of retail sales experience walking around Namdaemun

1-8. Should I use Dongdaemun “ Sinsang Market “ to buy accessories?

1) A wholesaler that buys from Namdaemun market and sells at a margin

2) Namdaemun Wholesalers in “ Sinsang Market “

3) Very few direct producers

1-9. Dongdaemun Accessories Wholesale Market - NxxNxx, Papxxx, Edixx, 19xx, Yellxx 110. 1688, Can I buy from Alibaba?
1) Poor quality (plating, finishing, coating... etc.).

2) Fewer pretty designs.

3) There are a lot of bad ones.

4) Exchanges, refunds, and after-sales service are difficult.

5) Still, the minimum quantity per design is high.

6) The photo is not the actual product.

7) So you end up with a lot of unsellable inventory.

8) Poor quality and poor after-sales service leads to frustration.

9) You have a long lead time to receive your product.


So when should I use 1688, Alibaba?

1) When some economies of scale are possible
2) For basic designs
3) If the mall concept is a low-cost, set concept in the first place, and consumers don't care much about quality.

2. Namdaemun Market Basics for Beginners
2-1. Do I need to have a business license for wholesale transactions? How do I issue tax invoices?
2-2. What are the opening hours of the wholesale market, do they open at dawn like Dongdaemun?
2-3. Namdaemun Wholesale Market Terms of Business
1) Calling names
2) Plate
3) Jang-Kki
4) Resources
5) Where do you sell it?
2-4. What should I do if this is my first time purchasing a product?
1) Minimum purchase quantity
2) Are you in business? What should I say to wholesaler when I first visit?
3) But... why are you suddenly giving me a Plate? What is this?
4) How to make sure I don’t show that I’m a beginner
2-5. Do merchants rip me off if I look like a beginner?
2-6. Do you accept card payments and cash receipts?
1) Card payments
2) Cash receipts
3) Send money via mobile app
4) Bank transfers
5) A credit transaction
2-7. Can I negotiate the price at Namdaemun Wholesale?
1) Requesting a reward
2) 5% of export value
3) "Match the price~" strategy
2-8. Is Namdaemun eligible for exchange, refund, or after-sales service?
2-9. Can I reorder small quantities?
2-10. Can I place an order by phone or Mobile SNS App?
2-11. I placed an order with multiple stores, is there a way to receive it all at once?

3. Basic knowledge of fashion jewelry
3-1. I want to know the cost of accessories
1) Cost of plating
2) The material of the ear post (if it's an earring)
3) Type of cubic or stone
3-2. How do I distinguish between earring materials?

3-3. Types of Plating
3-4. How Copper, Nickel Affect Quality
1) Include brass
2) Contains Nickel
3) Nickel free - plating that does not contain nickel
3-5. More on Plating - Thinking about Plating Thickness and Discoloration
Plating method Layers of plating
3-6. Nickel-free vs. nickel-plated further explained
3-7. Differences in discoloration rate by plating color
3-8. What the wholesale market says about gold plating - electroplating, electro-plating, substitution, chemical plating
3-9. Coating over Plating
3-10. What is the water coating in the final stage of plating?
3-11. Differences between Korean and Chinese plating
3-12. Another reason for the difference in plating discoloration between products from the same manufacturer
3-13. What is the difference between Gold Plated, Gold Vermeil, and Gold Filled? Gold Plating:
Gold Vermeil:
Gold Filled:
Price difference
3-14. How does the ring plating work?
3-15. Brass? Iron... Why are they called Brass products?
3-16. Difference Between Cubic and Stone
3-17. Differences in Working with Cubics and Stones
3-18. Types of Pearls - Brief Description
1) Natural pearls
2) Cultured Pearls
3) Imitation Pearls
3-19. What is the difference between gemstones and natural stones?
3-20. Brass, Tin (Zinc) Production Methods and Casting
1) How to create a product with Brass
2) How tin (zinc) is produced
3-21. Earrings Made of Tin vs Earrings Made of Zinc
3-22. Features of titanium post in the production process of earrings
3-23. Are all stainless steel products made in China?
3-24 Earring Post - Stainless vs. Surgical Steel Differences

4. Questions I had while buying

4-1. How do they do all those designs?
1) Produce your own designs
2) Request to factory after sampling
3) Delivering goods from producers
4) Direct imports from China
5) Assembling Parts
6) Get products from wholesalers selling at Namdaemun Market
4-2. Why do silver product prices vary from vendor to vendor?
4-3. Are there any silver designs that require plating?
4-4. Watch out for with 92.5% silver content
1) Content
2) Imitation silver, real silver
4-5. Aren't most of Namdaemun's products made in China?
4-6. Silver - Earrings, Necklaces, Rings... Secrets of Origin & Country of Origin Labeling
1) Domestic
2) Domestic (Jung-gu, Seoul) (Namdaemun Wholesale Market is located in Jung-gu, Seoul.)
3) Partners
4) China OEM
4-7. How to order earrings with nickel-free plating from Namdaemun Wholesale Market
4-8. What to watch out for when buying or making subsidiary assembly earrings
4-9. It’s a hairpin with a lot of stones in it. Why is it cheap
4-10. The process of working with earring, ring cubic bites

5. Questions you might have while selling
5-1. Accessory Online Shop - If you're just starting out, Beginner? ....
1) Explore the Online Shop app
2) Visit Namdaemun Market
3) Repeat step 1 again.
4) Decide what you want your product to look like and how you want to price it
5) Packaging / Paper Decision
6) Buying goods at Namdaemun Wholesale Market
7) Start selling on Online Shops & stores
5-2. High vs. Mid vs. Low Price Which should I sell?
5-3. How do I set my selling price?
5-4. How do I choose a product design to sell?
1) Your favorite product design
2) Product design from the president of wholesale
3) Choose a similar design from a popular store
4) Visit a local accessory store where you think you might be a customer.

5-5. Why do you say you get allergies if it’s not gold??
1) Contains nickel - a common allergy trigger
2) Clutch
3) Are ear post made of silver, nickel-free, titanium, or stainless steel to minimize allergies?
5-6. Why are the selling prices of other companies cheap?
1) Buy cheaply from a regular vendor in Namdaemun market
2) Dumping stuff
3) Selling leftover inventory from previous purchases to recoup costs
4) Buy directly from China
5) Alibaba, 1688.com - Buy from Chinese dropshipping sites.
6) Sell it at Namdaemun purchase price or cheaply as a bait product for sales strategy
5-7. What to do if you're only posting product photos without inventory.
5-8. Is this a real silver ring? It's very tarnished.
5-9. 14K 18K GP(Gold Plated) , Gold Filled What is plating?
5-10. silver 92.5 but it sticks to the magnet! You tricked me into thinking it was silver?
5-11. I put on a silver ring... it's green? It comes out~.
1) If it’s not defective
2) If it’s defective
5-12. Chinese imported silver earrings are fake? Some Online Shops also sell fake silver earrings?
5-13. Can Silver 92.5 Earrings Break?
5-14. Causes of poor quality cubic part falling out of ring earrings
5-15. Will my Cubics break when manufacturer solder earring post?
5-16. These designs can easily discolor when stored in a ziplock bag.
5-17. Why are the screws on my earrings not turning?
5-18. Causes and Responses to Broken Earring Post
5-19 What to look out for when selling stainless steel bracelets for babies
5-20. Points to note when exporting Korean accessories to the U.S. Canada Australia and Europe
5-21. Why is the Namdaemun Swarovski base design sold overseas?
5-23. Where can I buy CHANEL, Gucci?
5-24. Products - Alibaba, Taobao’s Image Search Finder Widget

6. Create a personal brand
6-1. I want to create a personal brand~.
1) Start a Online Shop & Offline Store
2) Buying Finished products at Namdaemun
3) Namdaemun Materials Purchase & Product Assembly
4) Designing a product
6-2. Things to consider when developing your own design
1) Factory production cost

2) Design work costs
3) Losses and defects in production
4) Inventory costs
5) New products not released due to psychological contraction
6-3. One very easy way to make handmade earrings
6-4. Things to consider when producing in China
1) Minimum quantity
2) Order quantities that account for defects
3) Designs that differ from the sample
4) Plating color different from the sample
6-5. Where do I buy accessory materials? Namdaemun Vs Dongdaemun
6-6. Namdaemun Subsidiary materials Shopping building
6-7. Namdaemun material combination & soldering design
6-8. Where do you make paper cards for package?
1) A typical paper card sold in Namdaemun shopping district
2) Paper card products made and printed in each wholesaler
6-9. Where to buy paper cards, vinyl, ziplock bags, and display tools
6-10. Who are they?
1) A plating factory
2) Production plant companies
3) A supporting company
4) Owner for card and vinyl bosses
5) Export Agency
6) Dongdaemun pickup service
7. Services to help you sell
7-1 Canva
1) Canva vs. Miri Canvas - Service Comparison
2) Very helpful tips & info from Canva
3) Personal use
7-2 What is Vermeil? (feat. Fashion Jewelry)
7-3 Jewelry Manufacturing Process - Video
1) Mold Making
2) Plating
3) Finalize
7-4 Additional things to look for when buying silver necklaces and bracelets
7-5 Tips for creating a silver brand
7-6 Creating a model with AI without a real model and make a picture of wearing earrings
7-7 Causes of defects in the case of Ear-clip or soldering product

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